Retail store integration
The connection between "bricks & mortar" and online stores is vital globally for all retailers, and our digital strategy focused on key models for enhancing this connection and the customer experience to deliver a powerful and cohesive brand experience at all key touch points, driven by digital.
Brand positioning statement
Our strategy work led us to assisting our client define the key characteristics of their brand in a succinct brand positioning statement that is assisting this major organisation align and focus its large team in their work.
eCommerce business requirements specification
Our technical leads worked closely with our client's eCommerce management team to develop a comprehensive business requirements specification. This "war and peace" size document covered all the business requirements the website development needed to cover, and involved thorough analysis of our client's operations including site visits to retails stores, IT and Internet suppliers, and inventory factories in China.
It's not everyday you get a brief focused purely on designing a 'world's best practice' cutting-edge online brand solution.
Technology platform & local systems integrator selection consultancy
Developing a solution this large and pivotal to a massive organisation meant it required the most robust and scalable eCommerce platform available that would work seamlessly within China. So we assisted our client work carefully examine all the leading technology platforms against their detailed business requirements, selecting the best platform for their current and future needs.
Selecting the right technology is only part of the puzzle. We then assisted our client select a leading systems integrator within China to ensure the technical solution can be implemented to their exact needs within the Chinese market.
Site + application wire-framing
Based on our detailed "Business requirements specification" we designed extensive wire-frames for all of the site templates and functional applications.
This process involved thorough research of Chinese web user habits and preferences, combined with deep retail eCommerce modelling to ensure a functional solution was developed that was right for the Chinese market and was focused on delivering a world's best practice eCommerce solution.
Brand experience & User-interface design
Closely entwined with the wire-framing process, was the major task of designing the graphical user interface for the website solution.
It's not everyday you get a brief focused purely on designing a 'world's best practice', cutting-edge online brand solution for a truly innovative, modern retail brand. So we grabbed this opportunity with both hands, and sent our senior creative team to Beijing to complete one of the most inspiring digital design projects going.
Sure, we literally didn't see our Creative Director for 2 months, but it was worth it!