San Francisco's leading MVP design agency

Designing a Minimum Viable Product.

So you have a better mousetrap.

Your product can deliver ten percent more of something. Maybe it's twice as fast as the other products on the market.

But how do you validate your business model?

Validation will be based on whether a customer chooses to buy your product because it's better, or not buy it because the business model is flawed in some way and they don't see value.

With a digital product you have the ability to validate your MVP (Minimum Viable Product) fast.

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Validating your MVP.

A 'Wizard of Oz' MVP (Eric Ries, The Lean Startup) is putting up a site that promotes the idea of your business model. If your marketing resonates with end users who sign up to evaluate your product, then you're validating the value proposition.

Of course end users expect something when they sign up, and you can offer these early adopters to try your product for free in exchange for providing feedback.

This is a great way of tuning your MVP to better suit the expectation of your users. Start with a manual service, and don't try to automate everything within the MVP.

This is the art of experimenting.


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Our MVP design approach.

Our approach to developing an MVP covers the design and development of our own products, as well as partnering with organisations to help them bring their ideas to market.

Given our experience in commercializing our own digital products, Zero brings a wealth of expertise in taking our clients through the journey of discovery, MVP, refinement and launch.


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An Iterative MVP design process.

Developing a Minimum Viable Product is an iterative process involving the following:
  • Idea (What's your idea, and how does it translate into a working MVP?)
  • Prototyping (Your MVP is about developing a simplified version of your full product without the need to invest the time and money upfront in order to validate your business model)
  • User Experience and User Interface (Making the product simple and intuitive to use, without undermining the intention of the product)
  • Data Collection (Collecting a variety of data from users to understand their interpretation of how they use the product) - Analyze (Identify trends with users. What areas of your product resonate the most with users?)
  • Revision (what have you learnt from watching people use your MVP? These are the things we now modify or discard within the product)


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