November 4, 2013 |  Posted in: Marketing, Mobile, Presentation

5 things you need to know about 2013 internet trends, by Mary Meeker.

Blog Content- Mary Meeker

“Queen of the Internet” Mary Meeker gave her annual Internet Trends Report at the Wall Street Journal‘s annual “D: All Things Digital” conference in Los Angeles – one of the biggest “industry” talks of the year.

Here are 5 key takeouts from her presentation.

  1. Get smart – smartphones are dominating, with increasing market share since 2003.

  2. US dominating - 80% of the top 10 global internet properties are based in the US

  3. Facebook still ahead in social channels – but declined in 2012.

  4. Ad it up - Although we spend a mere 6% of our media consumption time with print, we are not capitzaliing on mobile usage. Untapped audiences are to be found!

  5. The OS Shift - Windows and Intel combined dominate the OS market over two decades, but now Apple and Android lead across all computer platforms.

 

But… big data doesn’t escape scrutiny.

One slide depicted that the average smartphone user looks at his or her phone 150 times a day”.

What was missing from the presentation was solid data to back it up.

According to the original author of the statistic, the figures in question were “definitely only opinion,” and “not intended in any way as a ‘study’ of consumer behavior.”

Not to mention the original source wasn’t even discussing smartphones, but non-smartphones.

What does this mean for our industry?

Stanford University lecturer Howard Rheingold claims “one of the many reasons we need journalists experienced in the craft of fact-checking. … The media megaphone that some of these spokespeople have at their disposal can turn poorly sourced or even made-up statements of fact into the kind of search-engine-substantiated factoids that Stephen Colbert called ‘wikiality.’ “

Perhaps we all need to take a crash course in the Harvard referencing style.
 

View the top 5 takeout slides here.

 

November 4, 2013 |  Posted in: Marketing, Mobile, Presentation