Zero has recently launched the eCommerce Website for Stratco, an Australian retailer & manufacturer of building & hardware solutions, supplying quality products to consumers & the trade across Australia.
Zero Agency was engaged by Stratco to develop a new Website that would challenge how building and hardware retailers engaged with consumers through digital channels. A key facet of our strategy was to position Stratco as a lifestyle destination, achieved by tailoring location photography relevant to the product SKU’s being presented to the consumer. The end result is a beautiful and intuitive user experience that allows consumers to browse Stratco’s vast product range and be taken on a journey, no matter what products they are interested in researching and purchasing.
Our work included:
- Scoping and Technical Specifications
- UI/UX Front-end Design
- Front-end HTML/CSS Template Development and Implementation with the CMS
- CMS Deployment and Functional Configuration
- Custom Technical Development
- Annual Support and Maintenance
- Project Management and Delivery
E-Commerce solution and Enterprise CMS
Zero Agency chose the CentricMinds Enterprise CMS platform to implement the new Stratco E-Commerce Website. CentricMinds provides an integrated Commerce environment that enables Stratco to create and manage individual SKU’s. The extensive metadata management capabilities of CentricMinds enable granular control over product SKU which can be managed by non-technical authors. Customers are taken through an intuitive shopping cart and checkout process which was tailored to the range of products offered on-line for purchase.